ERSD Takes Health Sensitizaton To The Grassroots

A mega rally was organized to enhance ongoing sensitization efforts aimed at increasing the uptake of the Human Papillomavirus (HPV) vaccine. The initiative was implemented by Education and Research for Sustainable Development (ERSDI) under the leadership of Dr. Judith I. Ani, in partnership with the International Vaccine Access Centre (IVAC), Direct Consulting and Logistics Nigeria (DCL), National Primary Health Care Development Agency (NPHCDA), Women Advocates for Vaccine Access (WAVA), and the Medical Women’s Association of Nigeria (MWAN). The event was supported with funding from Gavi, the Vaccine Alliance, through Johns Hopkins.

The campaign was strategically planned to coincide with a major market day in order to reach a broad and diverse audience. Market days typically attract large crowds, including traders, buyers, and visitors from various areas, offering an effective platform for public health engagement. The primary objectives of the rally were to increase public awareness about the importance of the HPV vaccine in preventing cervical cancer, address widespread myths and misconceptions about the vaccine, encourage vaccination among girls aged 9 to 14, and advocate for its integration into routine immunization schedules.

Activities began in the morning hours with a courtesy visit to a traditional leader whose community hosts one of the major markets targeted for the rally. The leader expressed strong support for the vaccination campaign and commended the efforts of the organizers, noting the relevance of the rally in reaching a wider population. Sensitization activities were conducted across two major markets, beginning with one and proceeding to the other, which is widely known for its extensive commercial activity and segmented trading zones, including those for automotive parts, electrical goods, timber, building materials, and general merchandise. The presence of many women involved in trading in these markets provided an important opportunity to address female audiences directly.

With the support of market leadership and key executives, the sensitization team conducted outreach across various sections of the markets. Informational materials were shared, and discussions were held with traders and customers to provide accurate information about the HPV vaccine. Misconceptions were actively addressed, and the campaign generated excitement and anticipation for the upcoming Mass Administration Campaign (MAC).

The rally was considered successful, having reached a large number of individuals and fostered greater understanding and acceptance of HPV vaccination. The event also highlighted the importance of stakeholder collaboration in public health initiatives. In addition to the primary partners, ERSDI acknowledged support received from the Clinton Health Access Initiative (CHAI), MWAN Anambra State Chapter, MWAN National Maternal & Child Health Committee, market leaders, and supportive local businesses including St. Joseph Cakes and Events and Kenan MultiLinks.

The mega rally served as a key mobilization effort to promote HPV vaccine uptake and cervical cancer prevention. It demonstrated the effectiveness of community-centered strategies and reinforced the need for ongoing collaboration between health authorities, civil society organizations, and local stakeholders in addressing public health challenges.